Self Mastery Through Conscious Autosuggestion

  • Full Title: Self Mastery Through Conscious Autosuggestion
  • Author: Émile Coué
  • ISBN 1602061157
  • Print Status: in print
  • Publisher: Cosimo Classics; (March 15, 2007)


  1. Introduction
  2. The Conscious Self And The Unconscious Self
  3. Will And Imagination
  4. Suggestion And Autosuggestion
  5. The Use Of Autosuggestion
  6. How To Teach Patients To Make Autosuggestion
  7. Method Of Procedure In Curative Suggestion
  8. The Superiority Of This Method
  9. How Suggestion Works
  10. The Use Of Suggestion For The Cure Of Moral Ailments And Taints
  11. A Few Typical Cures
  12. Conclusion

Selected Notes Relating To The Will

Chapter 3 – Will And Imagination

(Entire chapter)

If we open a dictionary and look up the word “will”, we find this definition: “The faculty of freely determining certain acts”. We accept this definition as true and unattackable, although nothing could be more false. This will that we claim so proudly, always yields to the imagination. It is an absolute rule that admits of no exception.

“Blasphemy! Paradox!” you will exclaim. “Not at all! On the contrary, it is the purest truth,” I shall reply.

In order to convince yourself of it, open your eyes, look round you and try to understand what you see. You will then come to the conclusion that what I tell you is not an idle theory, offspring of a sick brain but the simple expression of a fact.

Suppose that we place on the ground a plank 30 feet long by 1 foot wide. It is evident that everybody will be capable of going from one end to the other of this plank without stepping over the edge. But now change the conditions of the experiment, and imagine this plank placed at the height of the towers of a cathedral. Who then will be capable of advancing even a few feet along this narrow path? Could you hear me speak? Probably not. Before you had taken two steps you would begin to tremble, and in spite of every effort of your will you would be certain to fall to the ground.

Why is it then that you would not fall if the plank is on the ground, and why should you fall if it is raised to a height above the ground? Simply because in the first case you imagine that it is easy to go to the end of this plank, while in the second case you imagine that you cannot do so.

Notice that your will is powerless to make you advance; if you imagine that you cannot, it is absolutely impossible for you to do so. If tilers and carpenters are able to accomplish this feat, it is because they think they can do it.

Vertigo is entirely caused by the picture we make in our minds that we are going to fall. This picture transforms itself immediately into fact in spite of all the efforts of our will, and the more violent these efforts are, the quicker is the opposite to the desired result brought about.

Let us now consider the case of a person suffering from insomnia. If he does not make any effort to sleep, he will lie quietly in bed. If on the contrary he tries to force himself to sleep by his will, the more efforts he makes, the more restless he becomes.

Have you not noticed that the more you try to remember the name of a person which you have forgotten, the more it eludes you, until, substituting in your mind the idea “I shall remember in a minute” to the idea “I have forgotten”, the name comes back to you of its own accord without the least effort?

Let those of you who are cyclists remember the days when you were learning to ride. You went along clutching the handle bars and frightened of falling. Suddenly catching sight of the smallest obstacle in the road you tried to avoid it, and the more efforts you made to do so, the more surely you rushed upon it.

Who has not suffered from an attack of uncontrollable laughter, which bursts out more violently the more one tries to control it?

What was the state of mind of each person in these different circumstances? “I do not want to fall but I cannot help doing so”; “I want to sleep but I cannot“; “I want to remember the name of Mrs. So and So, but I cannot“; “I want to avoid the obstacle, but I cannot“; “I want to stop laughing, but I cannot.”

As you see, in each of these conflicts it is always the imagination which gains the victory over the will, without any exception.

To the same order of ideas belongs the case of the leader who rushes forward at the head of his troops and always carries them along with him, while the cry “Each man for himself!” is almost certain to cause a defeat. Why is this? It is because in the first case the men imagine that they must go forward, and in the second they imagine that they are conquered and must fly for their lives.

Panurge was quite aware of the contagion of example, that is to say the action of the imagination, when, to avenge himself upon a merchant on board the same boat, he bought his biggest sheep and threw it into the sea, certain beforehand that the entire flock would follow, which indeed happened.

We human beings have a certain resemblance to sheep, and involuntarily, we are irresistibly impelled to follow other people’s examples, imagining that we cannot do otherwise.

I could quote a thousand other examples but I should fear to bore you by such an enumeration. I cannot however pass by in silence this fact which shows the enormous power of the imagination, or in other words of the unconscious in its struggle against the will.

There are certain drunkards who wish to give up drinking, but who cannot do so. Ask them, and they will reply in all sincerity that they desire to be sober, that drink disgusts them, but that they are irresistibly impelled to drink against their will, in spite of the harm they know it will do them.

In the same way certain criminals commit crimes in spite of themselves, and when they are asked why they acted so, they answer “I could not help it, something impelled me, it was stronger than I.”

And the drunkard and the criminal speak the truth; they are forced to do what they do, for the simple reason they imagine they cannot prevent themselves from doing so. Thus we who are so proud of our will, who believe that we are free to act as we like, are in reality nothing but wretched puppets of which our imagination holds all the strings. We only cease to be puppets when we have learned to guide our imagination.

Chapter 4 – Suggestion And Autosuggestion

… But above all, and this is an essential point, the will must not be brought into play in practising autosuggestion; for, if it is not in agreement with the imagination, if one thinks: “I will make such and such a thing happen”, and the imagination says: “You are willing it, but it is not going to be”, not only does one not obtain what one wants, but even exactly the reverse is brought about.

This remark is of capital importance, and explains why results are so unsatisfactory when, in treating moral ailments, one strives to re-educate the will. It is the training of the imagination which is necessary, and it is thanks to this shade of difference that my method has often succeeded where others — and those not the least considered — have failed. From the numerous experiments that I have made daily for twenty years, and which I have examined with minute care, I have been able to deduct the following conclusions which I have summed up as laws:

  1. When the will and the imagination are antagonistic, it is always the imagination which wins, without any exception.
  2. In the conflict between the will and the imagination, the force of the imagination is in direct ratio to the square of the will.
  3. When the will and the imagination are in agreement, one does not add to the other, but one is multiplied by the other.
  4. The imagination can be directed.

(The expressions “In direct ratio to the square of the will” and “Is multiplied by” are not rigorously exact. They are simply illustrations destined to make my meaning clearer.)

After what has just been said it would seem that nobody ought to be ill. That is quite true. Every illness, whatever it may be, can yield to autosuggestion, daring and unlikely as my statement may seem; I do not say does always yield, but can yield, which is a different thing.

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